pURLs and Landing Pages
Integrated marketing is about more than identifying targets and gaining their interest. It’s about converting those targets and gaining their business. Home pages are standard, so take your clients’ prospects somewhere specific. We can help you drive them to microsite landing pages — they shouldn’t have to click to get information that sticks.
It’s not difficult to set up personalized websites (pURLs, pronounced “pearls”) unique to each recipient. Each pURL can be populated with dynamically generated, customized content determined by user inputs or other information. These microsites can be used in conjunction with variable print direct mail, email marketing or mobile marketing.
The hidden gem of pURL campaigns is the data dashboard. Check out our Dealer Sales Tools to test drive a pURL campaign and see the dashboard for yourself.